Heart 200
Heart 200

Privacy Policy

Privacy Policy

1. Who we are

We are Heart 200 Scot Limited, a company incorporated in Scotland with registered number SC582060and having our registered office address at Fortingall Hotel, Fortingall, Aberfeldy, United Kingdom, PH15 2NQ.

We are a data controllerfor the purposes of the General Data Protection Regulation (Regulation (EU) 2016/679) and related data protection legislation.

2. How to contact us

If you have any questions about this privacy notice, including any requests to exercise your legal rights, please contact us using the details set out below.

Initial enquiries should be directed to Robbie Cairns, Managing Director, as follows:

  • By post: Heart 200 Scot Ltd, Fortingall Hotel, Fortingall, Aberfeldy, United Kingdom, PH15 2NQ.
  • By phone: 01887 830 567
  • By email: [email protected]
  • Online: heart200.scot

You have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance.

3. Privacy Information

We are committed to protecting your personal data and your privacy. This privacy notice aims to give you information on how we collect and process your personal data through your use of our website https://heart200.scot/ ("Website") and mobile application ("App"), including any personal data that you may provide through our Website or App, where we have a contract in place with you (please note that separate terms and conditions may also be applicable here) and through your other communications with us.

It is important that you read this privacy notice when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your personal data.

It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.

This version of our privacy notice was last updated on 11thJune 2019.

4. To whom does this privacy notice apply?

This privacy notice applies to:

  • all individuals who visit our Website or use our App; or
  • where your organisation is or has been receiving our services as a corporate member (being a corporate entity such as a limited company or limited liability partnership), all individuals who are current or former employees, workers, directors, officers, job applicants or otherwise related personnel of our corporate members "corporatemember contacts";
  • all individuals who are or were receiving our services as an "individual member"where you are a sole trader, partner in a traditional or limited partnership or member of an unincorporated association;
  • all individuals who are our "business contacts"where you or your organisation supply goods or services to us, provide professional services, have expressed an interest in us or have any other business relationship with us (including where your organisation is a public authority, an industry body or regulatory authority or similar);
  • all individuals who use our services as consumer customers ("consumercustomers").

This privacy notice does not apply to employees, workers or other staff of Heart 200 Scot Limited.

5. Information about our Website and App

Our Website and App may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and we are not responsible for their privacy statements. When you leave our Website or App, we encourage you to read the privacy notice of every website you visit.

Cookies are small text files that are placed on your computer by websites that you visit. They are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the site.

You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of the Website or App may become inaccessible or not function properly.

In the process of using our services as a member you may choose to create a profile on our Website or App. Please note that this information will be available to all visitors to our Website or App so if you do not wish to share your personal data please do not set up a profile.

6. Children

Our Website and App is not intended for children and we do not knowingly collect any personal data relating to children.

7.  About the personal data that we collect and process

"Personal data", or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed ("anonymous data").

We do not collect or process special categories of personal data in the course of providing our services to our members and customers.

The table set out in SCHEDULE 1summarises the personal data we collect and process, how we use it ("our processing purposes") and why we use it ("the lawful bases of processing").

We may also collect, use and share "Aggregated Data"such as statistical or demographic data for any purpose. Aggregated Data may be derived from your personal data but is not considered personal data in law as this data does not directly or indirectly reveal your identity. For example, we may aggregate personal data to calculate the percentage of users accessing a specific feature of our Website or App. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy notice.

8 . How is your personal data obtained?

We use different methods to collect personal data from and about you including through:

  • Direct interactions. You may give us your identity, contact, financial, transactional or similar personal data when you correspond with us by post, phone, e-mail or otherwise, including when you complete a form on our Website or App or otherwise contact us via our Website or App.
  • Direct interactions with business contacts, corporate member contacts and individual members. You may give us your identity, contact, financial, transactional and other business-related personal data when you correspond with us, including when:
  • you or your organisation negotiate and/or enter into a contract with us; or
  • you or your organisation provide services or products to us or your or your organisation receive services from us; or
  • you provide us with your business card.
  • Automated technologies or interactions. As you interact with our Website or App, we may automatically collect technical data about your equipment, browsing actions and patterns. We collect this personal data by using cookies, and other similar technologies.
  • Third parties or publicly available sources. We may receive personal data about you from various third parties and public sources as set out below:
  • where you are a corporate member contact, individual member or business contact, your organisation or business may provide us with your identity and contact data.
  • we may obtain identity and contact data from publicly available sources such as social media (such as LinkedIn or Twitter), Companies House or other organisations’ websites.
  • we may obtain contact, financial and transaction data from providers of payment and credit card services.
  • we may obtain technical data (relating to the use of our Website and App) from analytics providers or search information providers.

9. Failure to provide personal data

Where we need to collect personal data by law, or under the terms of a contract we have with you and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with services). In this case, we may have to cancel a service you have with us, but we will notify you if this is the case at the time.

10. Marketing

If you are a consumer customer, we will only provide you with direct marketing communications where you have consented to receive such communication, or you have contacted us directly to request specific information about our services.

If you are a new individual member you will have to opt-in to receive any marketing correspondence from us.

If you represent another business (such as a limited company or limited liability partnership), we may provide you with direct marketing communications where we feel that this may be relevant to your business (provided that you have not opted out of such communications). When we use your personal data for such purposes, we do so on the basis that it is in our legitimate interests to pursue direct marketing, provided that it constitutes fair processing of your personal data to do so.

You can also opt-out or unsubscribe from all or some of our marketing communications at any time by contacting us at [email protected].

Where you opt out of receiving our marketing communications, this opt-out will not apply to personal data provided to us for any other purpose.

11. With whom do we share your personal data?

There may be circumstances in which we may also need to share your personal data with certain third parties (strictly on a confidential, business need-to-know basis). The third parties to which we may transfer your personal data include:

  • Your business or organisation, for the purpose of providing our services to your business or organisation, or receiving products or services from your business or organisation.
  • Service providers acting as processors who provide IT and system administration services.
  • Professional advisers including lawyers, bankers, accountants, auditors and insurers who provide consultancy, banking, legal, insurance and accounting services.
  • Any relevant accreditation body or trade association.
  • Any relevant regulatory authority or law enforcement agency, including HM Revenue & Customs, courts or tribunals who require reporting of processing activities in certain circumstances.
  • Third parties to whom we may choose to sell, transfer, or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy notice.

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

Any sharing of your personal data will only take place either where we are legally obliged to do so, where it is necessary for the performance of a contract with you or where it is in our legitimate interests to do so, including as follows:

  • to maintain network and information security;
  • to provide services to our business members and consumer customers;
  • to develop and improve our services in order to remain competitive;
  • to establish, protect and defend our legal rights;
  • to pursue our commercial objectives where this does not override your rights and freedoms as a data subject.

12. International transfers

We generally do not transfer your personal data out of the European Economic Area (EEA). However, whenever we are required to transfer your personal data out of the EEA (for example where a third party supplier is located outside of the EEA), we ensure a similar degree of protection is afforded to it by ensuring that appropriate safeguards are implemented, including any of the following:

13. Automated decision making and profiling

We do not use automated decision-making (including profiling) to make any decisions which would produce a legal effect or similarly significantly affect a data subject.

14. How long do we retain your personal data?

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

Personal data relating to consumer customers, corporate member contacts and individual members will generally not be retained for longer than 7 years after conclusion of the relevant services unless such data is relevant to any legal, accounting or reporting requirements. Please contact us at [email protected]for further details about our retention periods.

15. Data security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions, and they are subject to a duty of confidentiality.

We have put in place procedures to deal with any suspected personal data breach and will notify you and the Information Commissioner's Office of a breach where we are legally required to do so.

16. Your rights

Your personal data is protected by legal rights, which include your rights to:

  • Request access to your personal data (commonly known as a "data subject access request"). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.
  • Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.
  • Request erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, following your request.
  • Object to processing of your personal datawhere we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your personal data for direct marketing purposes.
  • Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in the following scenarios: if you want us to establish the data's accuracy; where our use of the data is unlawful but you do not want us to erase it; where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims; or you have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.
  • Request the transfer of your personal data to you or to a third party (data portability). We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.
  • Withdraw consent at any time where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain services to you. We will advise you if this is the case at the time you withdraw your consent.

If you wish to exercise any of these rights, please contact us at [email protected].

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.

We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.

You also have the right to complain to the Information Commissioner's Office, which regulates the processing of personal data, about how we are processing your personal data.

Schedule 1

Personal data will be processed by us where you consent to the processing or where that processing is necessary for 1) the performance of a contract with you; or 2) compliance with a legal obligation to which we are subject; or 3) the purposes of our legitimate interests (or those of a third party).

We have set out below, in a table format, a description of all the ways we plan to use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.

Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data. Please contact us at [email protected]if you need details about the specific legal ground we are relying on to process your personal data where more than one ground has been set out in the table below.

Heart 200 Ambassadors


Enquire about becoming a Heart 200 Ambassador by emailing us at [email protected]


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