Welcome back. Heart 200 is once again opening up for business.
When I wrote our previous Statement back in March, I said: “I believe there is light at the end of the tunnel. When this passes, and it will, there is likely to be a healthy upsurge in stay-vacation numbers in 2021. Perhaps even sooner. Interest in home-based breaks will jump significantly, as people look closer to home for holiday destinations.”
The last four months have been incredibly difficult for all of us and the Covid-19 pandemic has interrupted the world as we knew it. We’re still not out of the woods, but we are at least heading in a better direction now; restrictions are easing, and life is beginning to head back towards some semblance of normality.
As tourism businesses begin to operate once more, the Heart 200 area is, perhaps cautiously to begin with, welcoming visitors back to this beautiful part of Scotland and offering a fantastic range of visitor experiences.
Scotland is unlikely to see the usual mix of overseas visitors in the remainder of 2020, and the reciprocal flow of British holidaymakers heading abroad for their well-earned break is also likely to be drastically muted this year. The result is likely to be an upsurge in the stay-vacation.
For British people looking for a break and escape from the stresses of the last few months, we invite you to come and explore the Heart 200. The heart of Scotland has a wide range of delights and is the perfect holiday destination for so many people. We have wide open spaces, fantastic scenery and a great selection of providers for your accommodation, activity and food and drink requirements.
Please explore our website and make Heart 200 your holiday choice for 2020. Make this the year you discover the heart of Scotland.
MD, Heart 200